Baby boomers' preferred channels to be contacted by brands 2022

Published by
Julia Faria,
Oct 9, 2023
During a 2022 survey carried out among consumers from the boomer generation from the United States, 26 percent stated they would prefer brands to contact them via social media. The email was the most popular contact channel in this age group, named by 69 percent of interviewees.

Leading ways baby boomer consumers preferred to be contacted by brands in the United States as of June 2022

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Source

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "On which of the following channels do you like to be contacted by brands?"
The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations.
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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U.S. Baby Boomers: grocery shopping behaviorOnline grocery shopping in the United StatesFood shopping behavior in the U.S.U.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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