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Popularity of text message marketing among consumers in the U.S. 2022, by generation

Published by Valentina Dencheva, Jan 6, 2023
During a 2022 survey carried out among consumers from the United States, 47 percent of responding millennials stated they liked being contacted by brands via text messages. The same was true for 44 percent of respondents from Generation Z.

Popularity of text message marketing among consumers in the United States as of June 2022, by age group

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Latana
Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "On which of the following channels do you like to be contacted by brands?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Statistics on Advertising and marketing to Generation Z in the United States

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Preferred brands

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