Martech spending change in the U.S. 2020-2024 | Statista

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Marketing technology spending in the United States was projected to increase by 14.3 percent in 2022 compared to the previous year. Growth was expected to remain in the double-digit realm throughout the following two years.

Change in marketing technology spending in the United States from 2020 to 2024

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Release date

October 2022

More information

Region

United States

Survey time period

2020 to 2024

Supplementary notes

* Forecast.
Figures include spending on software/technologies that facilitates marketing functions and exclude spending on hardware and professional and agency services/consulting.

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