Martech spending change in the U.S. 2020-2024

Change in marketing technology spending in the United States from 2020 to 2024

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Release date

October 2022

Region

United States

Survey time period

2020 to 2024

Supplementary notes

* Forecast.
Figures include spending on software/technologies that facilitates marketing functions and exclude spending on hardware and professional and agency services/consulting.

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