Leading product categories that consumers purchased on social media in China 2021

Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category

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Source

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Release date

November 2021

Region

China

Survey time period

July 2021

Number of respondents

2,200 respondents

Age group

18-45 years

Supplementary notes

Original survey question: What did consumers purchase in the past 12 months or intend to purchase in the next 12 months via social media?

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Statistics on " Social commerce in China "

Statistics on Social commerce in China

Overview

4

Social commerce platforms

7

Community group buying

5

Live streaming commerce

6

User demographics & behavior

6

Further related statistics

21
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