Leading product categories that consumers purchased on social media in China 2021

Published by Statista Research Department, Feb 27, 2024
According to a 2021 survey among adult consumers in China, nearly two-thirds of respondents said they bought or intended to buy groceries on social media platforms. In comparison, only 21 percent of the respondents said they bought or planned on purchasing luxury goods via social commerce.

Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category

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Release date

November 2021

Region

China

Survey time period

July 2021

Number of respondents

2,200 respondents

Age group

18-45 years

Supplementary notes

Original survey question: What did consumers purchase in the past 12 months or intend to purchase in the next 12 months via social media?

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Statistics on " Social commerce in China "

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Topics

Social commerce in ChinaSocial media in ChinaE-Commerce in ChinaSocial commerce in the United StatesMobile apps in China
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