Acceptable reasons for Gen Z to be contacted by a brand in the U.S. 2022

Published by
Valentina Dencheva,
Oct 9, 2023
During a 2022 survey carried out in the United States, 64 percent of responding Generation Z consumers stated that they found it acceptable for a brand to reach out to them on digital channels to confirm a purchase; 53 percent found it okay to be contacted with offers or deals.

Reasons for a brand to contact consumers on digital channels that Generation Z consumers found acceptable in the United States as of June 2022

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "For which reason is it acceptable for a brand to contact you on digital channels?"
The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations.
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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