Jewelry and watches shopping habits U.S. 2022

In 2022, U.S. consumers who bought a watch or jewelry in the past month were more willing to pay more for sustainably sourced products, at 55 percent compared to 42. Jewelry and watch shoppers were, however, slightly less likely to prefer buying from a small business.

Leading shopping habits among jewelry and watch shoppers in the United States in 2022

Characteristic	Purchased jewelry or watches	Did not purchase jewelry or watches
Pay more for items that are sustainably sourced	55%	42%
Prefer to purchase from small business	49%	52%
Look for cheapest brand possible	34%	32%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

September 2022

More information

Region

United States

Survey time period

March 1 to 10, 2022

Number of respondents

1,500*

Age group

21-65 years

Supplementary notes

* 124 of the survey respondents had purchased outdoor gear in the last month, while the remaining 1,372 had not.

This question was phrased by the source as follows: "How much do you agree or disagree with the following statements? (Select one for each statement)"

Citation formats