According to a study, roughly 85 percent of Thai consumers intended to spend more through social commerce in the future. Among the surveyed countries, Thailand also had the highest amount of social buyers in 2022. Moreover, the United Kingdom (UK) had the worst social commerce engagement. Only 23 percent of online shoppers from the United Kingdom planned to spend more on purchases via social platforms. Germany and France followed closely with 24 percent of consumers.
Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022
The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (August 1, 2022). Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. "Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022." Chart. August 1, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. (2022). Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. "Countries with The Highest and Lowest Percentage of Consumers Intending to Shop More through Social Commerce in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/?__sso_cookie_checker=failed
Wunderman Thompson Commerce, Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 Statista, https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/?__sso_cookie_checker=failed (last visited February 12, 2025)
Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1339067/social-commerce-engagement-countries/?__sso_cookie_checker=failed