Among all sectors advertising on radios in Turkey, the finance industry ranked first, reaching a 21 percent share of voice (SOV) in 2023. Additionally, automotive, transportation vehicles and sub-industry related radio ads ranked second that year, holding a 12 percent share of voice (SOV).
Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector
Characteristic
Share of voice
Finance
21%
Automotive, transportation vehicles and sub-industry
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Advertisers Association Turkey. (April 4, 2024). Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/?__sso_cookie_checker=failed
Advertisers Association Turkey. "Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/?__sso_cookie_checker=failed
Advertisers Association Turkey. (2024). Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/?__sso_cookie_checker=failed
Advertisers Association Turkey. "Radio Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/?__sso_cookie_checker=failed
Advertisers Association Turkey, Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/?__sso_cookie_checker=failed (last visited January 24, 2025)
Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Advertisers Association Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/?__sso_cookie_checker=failed
