During a 2023 survey fielded in Brazil, 61 percent of Brazilian customers who used messenger apps to order products or services claimed to have used WhatsApp for this purpose. About 49 percent of respondents stated they used Instagram for this activity, while 29 percent of these clients mentioned Facebook Messenger for this use.
Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023
Brazilians who have made purchases via app or website on their smartphones
Method of interview
Online survey
Supplementary notes
Question: "Have you used these messenger apps to order products or services?". The wording of the question may slightly differ from the original.
Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mobile Time, & Opinion Box. (October 2, 2023). Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023 [Graph]. In Statista. Retrieved December 01, 2024, from https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time, und Opinion Box. "Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023." Chart. October 2, 2023. Statista. Accessed December 01, 2024. https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time, Opinion Box. (2023). Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023. Statista. Statista Inc.. Accessed: December 01, 2024. https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time, and Opinion Box. "Share of Mobile Shoppers in Brazil Who Have Used Selected Messenger Apps to Order Products or Services as of August 2023." Statista, Statista Inc., 2 Oct 2023, https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time & Opinion Box, Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023 Statista, https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/ (last visited December 01, 2024)
Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023 [Graph], Mobile Time, & Opinion Box, October 2, 2023. [Online]. Available: https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/