Brazil: shopping via select messenger apps 2023

During a 2023 survey fielded in Brazil, 61 percent of Brazilian customers who used messenger apps to order products or services claimed to have used WhatsApp for this purpose. About 49 percent of respondents stated they used Instagram for this activity, while 29 percent of these clients mentioned Facebook Messenger for this use.

Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

Brazil

Survey time period

August 16 to 28. 2023

Number of respondents

2,044 respondents

Age group

16 years and older

Special properties

Brazilians who have made purchases via app or website on their smartphones

Method of interview

Online survey

Supplementary notes

Question: "Have you used these messenger apps to order products or services?". The wording of the question may slightly differ from the original.
Multiple answers were possible.

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