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Breakdown of GMV of leading live commerce platforms in China 2021, by platforms

Published by
Yihan Ma,
Oct 14, 2022
In 2021, China's leading live commerce platforms, namely Taobao Live, Douyin, and Kuaishou, recorded a total GMV of more than 1.9 trillion yuan. Alibaba's Taobao Live accounted for approximately 37.8 percent of the total GMV, making it the largest live commerce platform.

Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2021, by platform

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Release date

April 2022

Region

China

Survey time period

2021

Supplementary notes

Leading livestreaming platforms included Taobao Live, Douyin, and Kuaishou.

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