Ad spend per application for children vs. non-children mobile apps 2022

Published by Statista Research Department, Jan 10, 2023
As of the first quarter of 2022, the average advertising spending for mobile apps targeting children was over three times the amount spent on apps targeting grownups. In comparison, advertising spending in mobile apps not targeting children was indexed at 0.80 across the Google Play Store and the Apple App Store.

Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps)

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Release date

June 2022

Region

Worldwide

Survey time period

Q1 2022

Special properties

Google Play Store and the Apple App Store, ad spend per app

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