When it comes to the most well-known airlines in the United Kingdom, four of the top five brands are all based in the UK. This includes the UK's flag-carrier airline, British Airways, that incorporates a 94% brand awareness amongst respondents. Second and third on this list are two low-cost airlines, easyJet and Ryanair, as the only foreign airline in the top five is Emirates.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading airline brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 28, 2023). Leading airline brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista. "Leading airline brands ranked by brand awareness in the United Kingdom in 2023." Chart. June 28, 2023. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista. (2023). Leading airline brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista. "Leading Airline Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista, Leading airline brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/ (last visited December 13, 2024)
Leading airline brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
