Most common reasons to use connected TV in the UK 2022
Accessing video content anytime was the most common reason for UK consumers to use connected TV according to a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, from March 2022. A further 27 percent of respondents to the survey stated to be able to watch video content with family and friends, while 26 percent enjoyed a very qualitative user experience.
