According to a survey conducted among marketers and creators in the United States and released in February 2023, 29 percent of surveyed influencers said that if they loved a brand, they would be willing to work with it just for free products. This was followed by 54 percent of respondents stating they would do so if the product value were high, while 17 percent said they would not work just for free products.
Share of influencers who would work with brands just for free products in the United States as of February 2023
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Aspire. (February 1, 2023). Share of influencers who would work with brands just for free products in the United States as of February 2023 [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1340290/influencers-who-would-work-for-free-products-us/
Aspire. "Share of influencers who would work with brands just for free products in the United States as of February 2023." Chart. February 1, 2023. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1340290/influencers-who-would-work-for-free-products-us/
Aspire. (2023). Share of influencers who would work with brands just for free products in the United States as of February 2023. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1340290/influencers-who-would-work-for-free-products-us/
Aspire. "Share of Influencers Who Would Work with Brands Just for Free Products in The United States as of February 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1340290/influencers-who-would-work-for-free-products-us/
Aspire, Share of influencers who would work with brands just for free products in the United States as of February 2023 Statista, https://www.statista.com/statistics/1340290/influencers-who-would-work-for-free-products-us/ (last visited December 10, 2024)
Share of influencers who would work with brands just for free products in the United States as of February 2023 [Graph], Aspire, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1340290/influencers-who-would-work-for-free-products-us/