Importance of targeted marketing to Gen Z in the U.S. 2022

Published by
Julia Faria,
Oct 30, 2023
During a 2022 survey, roughly two-thirds of responding adult Generation Z consumers (aged 18 to 25) from the United States agreed or strongly agreed that brands thought they could market to their generation in general as opposed to market to them as individuals. On the other hand, under eight percent disagreed or strongly disagreed.

Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022

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Release date

June 2022

Region

United States

Survey time period

May 10 and 11, 2022

Number of respondents

375 respondents

Age group

18-25 years

Method of interview

Online survey

Supplementary notes

* Figure calculated by Statista based on data provided by the source.

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Other statistics that may interest you Advertising and marketing to Generation Z in the United States

Demographic profile

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Media consumption

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Internet usage

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News consumption

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Attitudes toward advertising & marketing

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Brand perception

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Shopping behavior

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