Cost metrics of Instagram ads worldwide 2020-2021, by placement

Published by Statista Research Department, Jan 10, 2023
Between January 2020 and August 2021, on a global scale, advertising placed on Instagram feed had an average cost-per-mille of 7.27 U.S dollars. At the same time cost-per-click of ads in the feed amounted to 1.86 U.S. dollars. The feed was the most expensive ad placement on Instagram in the measured period.

Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars)

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Release date

September 2021

Region

Worldwide

Survey time period

January 2020 and August 2021

Special properties

based on an analysis of 56,485 ads

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