Cost metrics of Instagram ads worldwide 2020-2021, by placement

Published by Statista Research Department, Jan 10, 2023
Between January 2020 and August 2021, on a global scale, advertising placed on Instagram feed had an average cost-per-mille of 7.27 U.S dollars. At the same time cost-per-click of ads in the feed amounted to 1.86 U.S. dollars. The feed was the most expensive ad placement on Instagram in the measured period.

Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars)

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2021

Region

Worldwide

Survey time period

January 2020 and August 2021

Special properties

based on an analysis of 56,485 ads

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Instagram marketing and advertising "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Instagram marketing and advertising

Overview

5

Usage

8

Metrics

5

Successful brands

4

Competitors

4

Influencers

6

Audience

6

Further related statistics

21

Further Content: You might find this interesting as well

Topics

Instagram marketing and advertisingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu