Influencer marketing spending in the U.S. 2022, by platform
Influencer marketing spending on Instagram in the United States was expected to amount to 2.23 billion U.S. dollars in 2022. YouTube came in second, projected to capture 948 million dollars of the influencer marketing spend, while TikTok surpassed Facebook in nabbing third place, with expenses amounting to 774.8 million. Considering marketers preferences, TikTok has already overtaken YouTube, ranking as the third most chosen platform for influencer marketing campaigns in the U.S. in 2021.
