During a survey conducted in France in 2023, 95 percent of responding female influencers said they used Instagram for their campaigns, as opposed to 76 percent of male ones. TikTok came second, but was used significantly less - by 35 percent of males and 33 percent of females. Facebook came third with 29 percent of female respondents deploying the platform for marketing purposes, and 22 percent of males ones.
Most used social media networks for influencer campaigns in France in 2023
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Le Blog du Modérateur. (January 17, 2024). Most used social media networks for influencer campaigns in France in 2023 [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1340969/social-media-influencer-marketing-france/?__sso_cookie_checker=failed
Le Blog du Modérateur. "Most used social media networks for influencer campaigns in France in 2023." Chart. January 17, 2024. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1340969/social-media-influencer-marketing-france/?__sso_cookie_checker=failed
Le Blog du Modérateur. (2024). Most used social media networks for influencer campaigns in France in 2023. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1340969/social-media-influencer-marketing-france/?__sso_cookie_checker=failed
Le Blog du Modérateur. "Most Used Social Media Networks for Influencer Campaigns in France in 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1340969/social-media-influencer-marketing-france/?__sso_cookie_checker=failed
Le Blog du Modérateur, Most used social media networks for influencer campaigns in France in 2023 Statista, https://www.statista.com/statistics/1340969/social-media-influencer-marketing-france/?__sso_cookie_checker=failed (last visited January 26, 2025)
Most used social media networks for influencer campaigns in France in 2023 [Graph], Le Blog du Modérateur, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1340969/social-media-influencer-marketing-france/?__sso_cookie_checker=failed
