According to a survey among American internet users in 2023, Facebook was the most used social media channel for the purpose of brand interaction, with 61.5 percent of respondents choosing it. YouTube came second, with 60.3 percent of the total shares pointing towards the video platform as a brand interaction online space.
Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer, & Insider Intelligence. (March 6, 2024). Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/?__sso_cookie_checker=failed
eMarketer, und Insider Intelligence. "Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023." Chart. March 6, 2024. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/?__sso_cookie_checker=failed
eMarketer, Insider Intelligence. (2024). Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/?__sso_cookie_checker=failed
eMarketer, and Insider Intelligence. "Social Media Channels Most Used by Internet Users in The United States to Interact with Brands in 2022 and 2023." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/?__sso_cookie_checker=failed
eMarketer & Insider Intelligence, Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023 Statista, https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/?__sso_cookie_checker=failed (last visited February 16, 2025)
Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023 [Graph], eMarketer, & Insider Intelligence, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/?__sso_cookie_checker=failed