South Africa: occasions people use internet by LSM 2021

In 2021, South Africans in living standard measure (LSM) bracket 3-6 (44.8 percent) used the internet first thing in the morning more than individuals in higher brackets. When traveling or commuting, the internet was accessed more by people within LSM 7-8 (39.2 percent), while at work, LSM 9-10 (37.7 percent) represented a slightly higher share of internet users than LSM 7-8 (36.4 percent). Furthermore, people categorized under LSM 7-8 were the largest to use the internet at school, while at home, users within LSM 3-6 accessed the internet more than the rest.

The LSM tool divides the population into 10 groups, 10 being the highest living standard level and one being the lowest. The tool categorizes people according to their living standards with criteria such as ownership of major appliances. Consequently, it is used as an instrument to identify target markets for the distribution of consumer goods in a given country.

Time and place for using the internet in South Africa in 2021, by living standard measure

Characteristic	First thing in the morning	While travelling/commuting	At work	At school	At home (in the evening)
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Release date

June 2022

More information

Region

South Africa

Survey time period

January 18 to May 14 and July 13 to September 31, 2021

Number of respondents

24,666 respondents

Age group

15 years and older

Special properties

The data was collected in two waves

Supplementary notes

The survey question was phrased as follows: "When/where do you most often access the internet?"
Living Standard Measure (LSM) is a way of segmenting people into different groups based on social and living standards, in line with their belongings. The higher the LSM, the higher the socioeconomic status.
TGI/AskAfrika, annually interviews 24,666 respondents aged 15+ living in urban areas with 8,000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service, "Statistics South Africa's" population estimates, which allow for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
Missing percentage points to 100 percent are probably due to rounding.

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