Leading styles of Halloween make-up U.S. consumers planned to buy 2022

Published by
Dominique Petruzzi,
Oct 27, 2023
For 2022's Halloween, just over half of surveyed consumers in the United States said they planned to buy scary make-up, making it the most popular style among U.S. Halloween shoppers. Some 45 percent of respondents intended to go for an artistic look. That year, roughly 60 percent of surveyed Americans planned to buy special make-up for Halloween.

Leading styles of make-up consumers planned to buy for Halloween in the United States in 2022

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Sources

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Release date

October 2022

Region

United States

Survey time period

October 2022

Number of respondents

Over 1,000*

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

* Total number of survey respondents for the United States. The source did not specify the number of respondents planning to buy make-up.

The source asked consumers what style of make-up they intended to go for.
Multiple answers were possible.

The release date is the date the information was accessed.

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