Online and in-store retail sales of cosmetics in China 2015-2026

Published by
Xin Ou,
Feb 23, 2024
In 2021, the online retail sales of cosmetics in China reached about 476.3 billion yuan, surpassing in-store retail for the first time. The online cosmetics retail market is projected to continue its rapid growth in the next few years, reaching 879 billion yuan by 2026.

Retail sales value of cosmetics and personal care products in China from 2015 to 2021 with estimates until 2026, by retail channel (in billion yuan)

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Release date

October 2022

Region

China

Survey time period

2015 to 2021

Supplementary notes

* Estimate.

One yuan equals to approximately 0.14 U.S. dollars and 0.14 euros (as of October 2022).

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