Most used online channels for fashion purchases worldwide 2022
The channels where online shoppers are most likely to purchase fashion items worldwide are retailer sites such as John Lewis and the websites of the specific brand they desire, each mentioned by 20 percent of respondents. Online marketplaces are also used quite frequently, with 15 percent of those surveyed stating that they are most likely to purchase fashion items from Amazon and another 10 percent from other marketplaces such as eBay or Alibaba.
