Buy now, pay later (BNPL) users in Italy 2021, by age and gender

Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender

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Source

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Release date

April 2022

Region

Italy

Survey time period

2021

Number of respondents

38,239 respondents

Age group

18-75 years

Special properties

Consumers who took up at least one installment payment with BNPL instrument Soisy

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The numbers provided were tracked by a single company within their own group of customers using Big Data. No comparison was made with other BNPL companies in Italy.

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Statistics on " Digital payment types in Italy "

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Market share

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Penetration

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Biggest brands

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Users

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Transaction value

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Number of transactions

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Miscellaneous

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