Fashion ranked as the fifth-most popular product group to buy with BNPL in Italy, making up roughly 10 percent of BNPL transactions in 2021. This according to big data from a single BNPL provider within Italy. Regardless, the ranking here displays different popular products for BNPL than in, for example, the United Kingdom. The source does not provide further information on why this is the case, although it does observe within its own clients that the average age is around 40 years. This may indicate that older users tend to use BNPL more expensive purchases than younger generations.
Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021
Consumers who took up at least one installment payment with BNPL instrument Soisy
Supplementary notes
Missing percentage points to 100 percent are probably due to rounding.
The numbers provided were tracked by a single company within their own group of customers using Big Data. No comparison was made with other BNPL companies in Italy.
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Soisy. (April 1, 2022). Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021 [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1342003/bnpl-popular-products-italy/
Soisy. "Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021." Chart. April 1, 2022. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1342003/bnpl-popular-products-italy/
Soisy. (2022). Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1342003/bnpl-popular-products-italy/
Soisy. "Share of Buy Now, Pay Later (Bnpl) Users Who Purchased Select Product Types in Italy in 2021." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1342003/bnpl-popular-products-italy/
Soisy, Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021 Statista, https://www.statista.com/statistics/1342003/bnpl-popular-products-italy/ (last visited December 10, 2024)
Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021 [Graph], Soisy, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1342003/bnpl-popular-products-italy/
