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Popular products to buy with buy now, pay later (BNPL) in Italy 2021

Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021

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Release date

April 2022



Survey time period


Number of respondents

38,239 respondents

Age group

18-75 years

Special properties

Consumers who took up at least one installment payment with BNPL instrument Soisy

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The numbers provided were tracked by a single company within their own group of customers using Big Data. No comparison was made with other BNPL companies in Italy.

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Statistics on " Online shopping in Italy "

Statistics on Online shopping in Italy





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