During a survey done in April 2022, 35 percent of responding small and medium-sized companies (SMBs) in Germany said their marketing budgets were impacted by neither the pandemic nor the Russia-Ukraine war. However, while 13 percent of respondents stated that the pandemic increased their company's marketing budget, another 17 percent said that the war had the opposite impact.
Impact of the pandemic and the Russia-Ukraine war on marketing budgets of small and medium-sized businesses (SMBs) in Germany as of April 2022
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Sortlist. (May 27, 2022). Impact of the pandemic and the Russia-Ukraine war on marketing budgets of small and medium-sized businesses (SMBs) in Germany as of April 2022 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1342153/impact-pandemic-war-smbs-marketing-budgets-germany/
Sortlist. "Impact of the pandemic and the Russia-Ukraine war on marketing budgets of small and medium-sized businesses (SMBs) in Germany as of April 2022." Chart. May 27, 2022. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1342153/impact-pandemic-war-smbs-marketing-budgets-germany/
Sortlist. (2022). Impact of the pandemic and the Russia-Ukraine war on marketing budgets of small and medium-sized businesses (SMBs) in Germany as of April 2022. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1342153/impact-pandemic-war-smbs-marketing-budgets-germany/
Sortlist. "Impact of The Pandemic and The Russia-ukraine War on Marketing Budgets of Small and Medium-sized Businesses (Smbs) in Germany as of April 2022." Statista, Statista Inc., 27 May 2022, https://www.statista.com/statistics/1342153/impact-pandemic-war-smbs-marketing-budgets-germany/
Sortlist, Impact of the pandemic and the Russia-Ukraine war on marketing budgets of small and medium-sized businesses (SMBs) in Germany as of April 2022 Statista, https://www.statista.com/statistics/1342153/impact-pandemic-war-smbs-marketing-budgets-germany/ (last visited April 24, 2024)
Impact of the pandemic and the Russia-Ukraine war on marketing budgets of small and medium-sized businesses (SMBs) in Germany as of April 2022 [Graph], Sortlist, May 27, 2022. [Online]. Available: https://www.statista.com/statistics/1342153/impact-pandemic-war-smbs-marketing-budgets-germany/