Pandemic and war impact on SMBs' marketing budgets in the Netherlands 2022
During a survey done in April 2022, 32 percent of responding small and medium-sized companies (SMBs) in the Netherlands said their marketing budgets were impacted by neither the pandemic nor the Russia-Ukraine war. However, another 15 percent of respondents claimed that the pandemic decreased their company's marketing budget, while an additional 10 percent stated that the war had the same impact.