Japan: leading types of goods smartphone gamers spent money on 2022

According to a survey conducted among smartphone gamers in Japan in July 2022, 59 percent of those who spent money on smartphone games within the past month had spent money on in-game item billings or gacha mechanics. These were the most common types of goods gamers spent money on, followed by game app purchases.

Most common types of goods smartphone gamers spent money on within the past month in Japan as of July 2022

Characteristic	Share of respondents
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Release date

July 2022

More information

Region

Japan

Survey time period

July 1 to 3, 2022

Number of respondents

501**

Age group

15-69 years

Special properties

among respondents who spent money on smartphone games within the past month

Method of interview

Online survey

Supplementary notes

*A gacha mechanic lets players receive random virtual items, similar to a certain type of Japanese toy vending machine.
** The original sample size consisted of 2,103 respondents who played smartphone games at least once a month, of which 501 spent money on smartphone games within the past month.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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