When it comes to the most well-known grocery stores in the U.S., Walmart leads the race. Being one of the most valuable brands in the world, it is recognized by 92 percent of internet users in the United States, followed by Target with 87 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Check out our grocery stores brand rankings to find rankings by usage share and brand loyalty, in addition to brand awareness.
Leading grocery stores ranked by brand awareness in the United States as of September 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 30, 2023). Leading grocery stores ranked by brand awareness in the United States as of September 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1342842/most-well-known-grocery-stores-in-the-united-states/
Statista. "Leading grocery stores ranked by brand awareness in the United States as of September 2023." Chart. September 30, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1342842/most-well-known-grocery-stores-in-the-united-states/
Statista. (2023). Leading grocery stores ranked by brand awareness in the United States as of September 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1342842/most-well-known-grocery-stores-in-the-united-states/
Statista. "Leading Grocery Stores Ranked by Brand Awareness in The United States as of September 2023." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/1342842/most-well-known-grocery-stores-in-the-united-states/
Statista, Leading grocery stores ranked by brand awareness in the United States as of September 2023 Statista, https://www.statista.com/statistics/1342842/most-well-known-grocery-stores-in-the-united-states/ (last visited October 06, 2024)
Leading grocery stores ranked by brand awareness in the United States as of September 2023 [Graph], Statista, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/1342842/most-well-known-grocery-stores-in-the-united-states/
