Gamers believing in-game ads improve gaming experience in the U.S. 2021

Published by Statista Research Department, Feb 2, 2023
In the fourth quarter of 2021, gamers in the United States were asked if they believed in-game ads improved or decreased the gaming experience. Half of the gamers aged between 25 and 44 said they deemed in-game ads as enhancing the gaming experience.

Share of gamers who believe in-game ads improve or decrease the gaming experience in the United States as of 4th quarter 2021

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Release date

April 2022

Region

United States

Survey time period

Q4 2021

Age group

18-64 years

Supplementary notes

Sample size not provided at source.
Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Digital advertising formats in the United States "

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Statistics on Digital advertising formats in the United States

Overview

8

Display advertising

8

Search advertising

7

Audio advertising

5

Social media advertising

5

In-game advertising

5

Consumer attitudes

6

Further related statistics

21

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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