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Social media influence on buying behavior Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Nov 4, 2022
According to a survey on social media in February 2022, the majority of Indonesians have bought items after seeing them on social media, accounting for approximately 62.1 percent of the respondents. As of October 2022, Facebook has the largest market share among other social media platforms in the country.

Share of consumers who bought items after seeing them on social media in the last three months in Indonesia as of February 2022

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Source

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Standard Insights
Release date

September 2022

Region

Indonesia

Survey time period

February 2022

Number of respondents

1,249 respondents

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

Values have been rounded and may not add up to 100 percent.

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Statistics on " Social media in Indonesia "

The most important statistics
The most important statistics
The most important statistics
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Statistics on Social media in Indonesia

Overview

5

Leading platforms

6

Number of users

4

Social commerce

4

Influencer marketing

4

User behavior

4

Further related statistics

21

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Topics

Social media in IndonesiaInternet usage in IndonesiaSmartphones in IndonesiaE-commerce in IndonesiaInfluencer marketing in Indonesia
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