In 2021, Alibaba was estimated to generate 31.5 billion U.S. dollars advertising revenue worldwide, showing a gradual increase in the past few years. According to the source, the Chinese e-commerce giant ranked fourth among the leading 25 global media owners.
Estimated global advertising revenue of Alibaba from 2016 to 2021
(in billion U.S. dollars)
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GroupM. (July 6, 2022). Estimated global advertising revenue of Alibaba from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1343120/ad-revenue-of-alibaba/?__sso_cookie_checker=failed
GroupM. "Estimated global advertising revenue of Alibaba from 2016 to 2021 (in billion U.S. dollars) ." Chart. July 6, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1343120/ad-revenue-of-alibaba/?__sso_cookie_checker=failed
GroupM. (2022). Estimated global advertising revenue of Alibaba from 2016 to 2021 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1343120/ad-revenue-of-alibaba/?__sso_cookie_checker=failed
GroupM. "Estimated Global Advertising Revenue of Alibaba from 2016 to 2021 (in Billion U.S. Dollars) ." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1343120/ad-revenue-of-alibaba/?__sso_cookie_checker=failed
GroupM, Estimated global advertising revenue of Alibaba from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1343120/ad-revenue-of-alibaba/?__sso_cookie_checker=failed (last visited February 09, 2025)
Estimated global advertising revenue of Alibaba from 2016 to 2021 (in billion U.S. dollars) [Graph], GroupM, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1343120/ad-revenue-of-alibaba/?__sso_cookie_checker=failed
