Online Christmas gift inspiration in the UK 2022

The most popular online source of inspiration for Christmas gift ideas amongst British consumers is online browsing, cited by two-thirds (67 percent) of respondents. Though it was second by a large margin, online marketplace and retailer Amazon was also very popular, and just over one-third of respondents mentioned it as a source of gift inspiration. A lower fraction of respondents chose social media (13 percent) and influencers (5 percent).

Most popular online sources of inspiration for Christmas gift ideas in the United Kingdom (UK) in 2022

Characteristic	Share of respondents
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Release date

September 2022

More information

Region

United Kingdom

Survey time period

August 25 to 29, 2022

Number of respondents

2,156 respondents*

Method of interview

Online survey

Supplementary notes

* Respondents were 2,156 UK residents, with age and gender demographics proportionally represented.

Respondents were asked to give between one and three sources of inspiration that they use for gift ideas, not limited to online sources.

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