In October 2019, 51 percent of surveyed United Kingdom consumers said they did the majority of their gift shopping online, while 41 percent did most in-store. The gap between buying gifts on the internet and in person grew significantly during the height of the COVID-19 pandemic, peaking in March 2021, with 63 percent online and only 28 percent in-store. This can be attributed to the pandemic-related lockdown and the government-mandated closure of most high-street stores across the country. Following the lifting of these regulations, the gap did not shrink back to pre-pandemic levels and remained quite large, at over 20 percentage points in September 2022.
Percentage of consumers who purchase gifts mostly online or in-store in the United Kingdom (UK) from October 2019 to September 2022
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YouGov. (September 28, 2022). Percentage of consumers who purchase gifts mostly online or in-store in the United Kingdom (UK) from October 2019 to September 2022 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1343854/share-consumers-purchase-gifts-online-in-store-uk/
YouGov. "Percentage of consumers who purchase gifts mostly online or in-store in the United Kingdom (UK) from October 2019 to September 2022." Chart. September 28, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1343854/share-consumers-purchase-gifts-online-in-store-uk/
YouGov. (2022). Percentage of consumers who purchase gifts mostly online or in-store in the United Kingdom (UK) from October 2019 to September 2022. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1343854/share-consumers-purchase-gifts-online-in-store-uk/
YouGov. "Percentage of Consumers Who Purchase Gifts Mostly Online or In-store in The United Kingdom (Uk) from October 2019 to September 2022." Statista, Statista Inc., 28 Sep 2022, https://www.statista.com/statistics/1343854/share-consumers-purchase-gifts-online-in-store-uk/
YouGov, Percentage of consumers who purchase gifts mostly online or in-store in the United Kingdom (UK) from October 2019 to September 2022 Statista, https://www.statista.com/statistics/1343854/share-consumers-purchase-gifts-online-in-store-uk/ (last visited October 15, 2024)
Percentage of consumers who purchase gifts mostly online or in-store in the United Kingdom (UK) from October 2019 to September 2022 [Graph], YouGov, September 28, 2022. [Online]. Available: https://www.statista.com/statistics/1343854/share-consumers-purchase-gifts-online-in-store-uk/