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Online shopping product research in the U.S. 2022, by platform

Published by Statista Research Department, Nov 10, 2022
Amazon was the most used platform for consumers starting out their online purchase journies, according to a 2022 survey. A total 46 percent of online shoppers used Amazon to begin with product search and research in order to eventually make an online purchase. In second place was Google, with 35 percent.

Leading online platforms in which consumers begin online shopping product research in the United States in 2022

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Source

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In cooperation with
CivicScience
Release date

August 2022

Region

United States

Survey time period

August 10 to15, 2022

Number of respondents

4,643 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows:
"When shopping for a product online, where do you typically start for product searches and research?"

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