Spain: holiday e-shopping channel by category 2021

During the holiday shopping season in 2021, online pure players and marketplaces accounted for most of the Spanish consumers' online purchases. For example, roughly 70 percent of survey respondents used this type of online store in the toys and hobbies category. Wellness and luxury products and food and beverages were the categories with the highest preference for social media online shopping and other channels.

Distribution of online holiday shopping in Spain in 2021, by channel and product category

Characteristic	Online pure player / marketplace	Traditional online retailer	Brand website	Social media and others
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Release date

November 2021

More information

Region

Spain

Survey time period

October 20 to 25, 2021

Number of respondents

1,190 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Books, non-electronic toys, music, and craft supplies.
** Smartwatches, computers, tablets, TVs, consoles, e-books, and cameras.
*** Personal trainers, gym fees, and sports equipment.
**** Beauty care, massages, spa treatments, and health care products.

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