Concessions moviegoers had the most often in theaters in the U.S. 2021, by generation

Published by
Laura Carollo,
Jan 5, 2023
During an online survey conducted among adults in the United States in November 2021, almost four out of five (or 79 percent) of respondents part of Generation Z reported drinking soda almost always or sometimes when they watched a film in a theater. Among responding Baby Boomers, that share stood below 60 percent. In the U.S. and Canada, an average of over one-third of the revenue of the cinema chains came from selling food and beverage, known in the cinema market as concessions.

Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021, by generation

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Sources

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Release date

November 2021

Region

United States

Survey time period

November 12 to 14, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

only respondents who reported having each concession "almost always" or "sometimes" while watching films in theaters

Method of interview

Online survey

Supplementary notes

Statista calculated the figures based on the source's data.

The source defined each generation as follows:
Generation Z: born between 1997 and 2012.
Millennials: born between 1981 and 1996.
Generation X: born between 1965 and 1980.
Baby boomers: born between 1946 and 1964.

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Overview

5

Consumption habits

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Moviegoing

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Favorite franchises and genres

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Studios

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Topics

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