Netherlands: B2B digital commerce channels invested in 2022

In the Netherlands, over half (57 percent) of business-to-business (B2B) organizations invest in online third-party marketplaces for commercial purposes, a higher proportion than for any other channel. Investment in customer service centers facilitating phone and mail orders is also common, invested in by 50 percent of these businesses. Out of the selected digital commerce channels, sales representatives received the least investment amongst Dutch B2B businesses.

Share of business-to-business (B2B) organizations investing in digital commerce channels in the Netherlands in 2022, by channel

Characteristic	Share of respondents
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Release date

July 2022

More information

Region

Netherlands

Survey time period

2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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