In France, 62 percent of business-to-business (B2B) organizations invest in social media for commercial purposes, a higher proportion than for any of the other selected digital commerce channels. Investment in a company website for commercial purposes was also popular, invested in by 58 percent of B2B organizations. Of the selected digital commerce channels, customer service centers facilitating phone or mail orders received the least investment by B2B businesses in the European country.
Share of business-to-business (B2B) organizations investing in digital commerce channels in France in 2022, by channel
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in France in 2022, by channel [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1344738/digital-commerce-channels-b2b-companies-invested-in-france/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in France in 2022, by channel." Chart. July 27, 2022. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1344738/digital-commerce-channels-b2b-companies-invested-in-france/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in France in 2022, by channel. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1344738/digital-commerce-channels-b2b-companies-invested-in-france/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in France in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344738/digital-commerce-channels-b2b-companies-invested-in-france/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in France in 2022, by channel Statista, https://www.statista.com/statistics/1344738/digital-commerce-channels-b2b-companies-invested-in-france/ (last visited April 18, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in France in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344738/digital-commerce-channels-b2b-companies-invested-in-france/