France: B2B digital commerce channels invested in 2022

In France, 62 percent of business-to-business (B2B) organizations invest in social media for commercial purposes, a higher proportion than for any of the other selected digital commerce channels. Investment in a company website for commercial purposes was also popular, invested in by 58 percent of B2B organizations. Of the selected digital commerce channels, customer service centers facilitating phone or mail orders received the least investment by B2B businesses in the European country.

Share of business-to-business (B2B) organizations investing in digital commerce channels in France in 2022, by channel

Characteristic	Share of respondents
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Release date

July 2022

More information

Region

France

Survey time period

2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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