Mexico: B2B digital commerce channels invested in 2022

In Mexico, almost half (48 percent) of business-to-business (B2B) organizations invest customer service centers facilitating phone or mail orders, the highest proportion for any digital commerce channel. Point-of-sale functionality and third-party distributors were also popular, each being invested in by 40 percent of B2B businesses in the country.

Share of business-to-business (B2B) organizations investing in digital commerce channels in Mexico in 2022, by channel

Characteristic	Share of respondents
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Release date

July 2022

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Region

Mexico

Survey time period

2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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