Super apps: interest from global consumers 2022, by income

According to a survey of users conducted in January 2022 in four leading global markets, respondents that enjoyed a high income were more likely to be very or extremely interested in using a super app than respondents with low incomes. Approximately 36 percent of respondents with high incomes reported being very interested in super apps, while 37 percent of low-income respondents were not interested at all in an omni-comprehensive mobile experience. Among respondents belonging to a middle-income bracket, around half reported being slightly or somewhat interested, while 27 percent reported not being interested at all in super apps.