Netherlands: B2B revenue share from digital channels 2020-2024

In the Netherlands, the share of business-to-business (B2B) organisations' revenue share which comes from digital channels has increased from 28 percent in 2020 to 38 percent in 2022. According to this, the rise is expected to continue, with the revenue share from digital channels in 2024 projected to be 48 percent.

Share of business-to-business (B2B) organizations' revenue coming from digital channels in the Netherlands in selected years from 2020 to 2024

Characteristic	Share of revenue
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Release date

July 2022

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Region

Netherlands

Survey time period

2022

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold.

*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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