B2B organizations' revenue share from digital channels in Canada 2021-2025

Share of business-to-business (B2B) organizations' revenue coming from digital channels in Canada in selected years from 2021 to 2025

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Release date

February 2024

Region

Canada

Survey time period

October 6 to November 8, 2023

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

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