In 2021, TikTok generated 3.88 billion U.S. dollars in advertising revenue worldwide. For 2022, the Chinese social media platform is projected to more than triple this result with 9.89 billion U.S. dollars. In 2024, TikTok is projected to reach close to 18.5 billion in ad revenue on a global scale.
Net advertising revenue generated by TikTok worldwide from 2020 to 2024 (in billion U.S. dollars)
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Statistics on TikTok marketing
Market overview
8
- Basic Statistic Key financial figures of ByteDance 2021
- Premium Statistic Revenue breakdown of ByteDance 2021, by segment
- Premium Statistic Estimated global ad revenue of ByteDance 2022, by platform
- Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
- Premium Statistic TikTok ad revenue worldwide 2020-2026
- Premium Statistic TikTok Google Play revenue in leading markets Q2 2022
- Premium Statistic TikTok iOS revenue in leading markets Q2 2022
- Premium Statistic TikTok/Douyin: brand value 2021-2023
TikTok's usage for marketing purposes
8
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Social media platforms with highest ROI worldwide 2022
- Premium Statistic Use of social media ads among marketers worldwide 2022, by platform
- Premium Statistic Video platforms used for marketing purposes worldwide 2022
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Basic Statistic TikTok: ads removed 2021-2022
Creators/influencers
7
- Premium Statistic Most-followed TikTok accounts worldwide 2022
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Number of supernova creators on TikTok worldwide 2022
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic Most-followed English-language TikTok creators worldwide 2022
- Premium Statistic Most-followed virtual creators on TikTok worldwide 2022
Metrics
5
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Engagement rates of virtual creators on TikTok worldwide 2022
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
Competitors
8
- Premium Statistic Largest media companies worldwide 2021
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
- Premium Statistic Growth of social media ad revenue worldwide 2022, by platform
- Premium Statistic Most valuable media brands 2022
- Premium Statistic Fastest growing media brands 2022
- Premium Statistic Highest valued unicorn companies worldwide 2022
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Premium Statistic Social networks offering the best social commerce experience worldwide 2022
Audience and user behavior
7
- Basic Statistic TikTok: number of global users 2020-2025
- Premium Statistic Countries with the most TikTok users 2023
- Premium Statistic TikTok: distribution of global audiences 2023, by age and gender
- Premium Statistic TikTok user engagement in selected markets 2020-2021
- Premium Statistic TikTok shopping behavior worldwide 2022
- Premium Statistic Mobile AR active users worldwide 2021, by platform
- Basic Statistic Daily social media apps global engagement Q2 2022
Further related statistics
21
- TikTok ad revenue worldwide 2020-2026
- TikTok ad revenue per user in the U.S. 2019-2024
- TikTok net advertising revenue worldwide 2020-2024
- Ad revenue of major digital ad sellers worldwide 2022
- TikTok net advertising revenue growth worldwide 2020-2024
- eBay ad revenue 2020-2022, by type
- Leading media owners worldwide 2021, by ad revenue
- Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Growth of social media ad revenue worldwide 2022, by platform
- Walmart ad revenue worldwide 2022
- Ahold Delhaize Group ad revenue 2020-2022
- Time Out Group ad revenue 2019-2022
- LinkedIn's ad revenue 2017-2026
- Pinterest ad revenue worldwide 2017-2026
- Paramount+ ad revenue in the U.S. 2021-2024
- Spotify ad revenue 2017-2026
- Instacart retail media ad revenue 2021-2022
- Walmart retail media ad revenue worldwide 2021-2024
- Zalando retail media ad revenue worldwide 2021-2025
- Carrefour retail media ad revenue worldwide 2021-2026
- eBay retail media ad revenue 2021-2025
Further Content: You might find this interesting as well
Morning Brew (@Ryanbarwick). (November 9, 2022). Net advertising revenue generated by TikTok worldwide from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1344972/tiktok-net-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick). "Net advertising revenue generated by TikTok worldwide from 2020 to 2024 (in billion U.S. dollars)." Chart. November 9, 2022. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1344972/tiktok-net-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick). (2022). Net advertising revenue generated by TikTok worldwide from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1344972/tiktok-net-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick). "Net Advertising Revenue Generated by Tiktok Worldwide from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Nov 2022, https://www.statista.com/statistics/1344972/tiktok-net-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick), Net advertising revenue generated by TikTok worldwide from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1344972/tiktok-net-ad-revenue-worldwide/ (last visited March 25, 2023)
Net advertising revenue generated by TikTok worldwide from 2020 to 2024 (in billion U.S. dollars) [Graph], Morning Brew (@Ryanbarwick), November 9, 2022. [Online]. Available: https://www.statista.com/statistics/1344972/tiktok-net-ad-revenue-worldwide/