Most valued super app benefits for global consumers by lifestyle 2022

According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), minimizing the risk of losing sensitive information was indicated as one of the possible benefits of super apps by 60 percent of Convenience-seekers - namely, consumers who would like to see all their digital experiences integrated into one mobile app. An additional 55 percent of Commerce-seekers and 40 percent of Financial wellness-seekers felt the same. Around 37 percent of Financial wellness-seekers appeared to consider minimizing trust concerns and the need for many security measures as a benefit of using super apps.

Share of consumers worldwide who value super apps benefits as of January 2022, by lifestyle persona profile

Characteristic	Convenience-seekers	Commerce-seekers	Financial wellness-seekers	Wait-and-see
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

July 2022

More information

Region

Worldwide

Survey time period

January 11 to 31, 2022

Number of respondents

9,904*

Special properties

survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website

Supplementary notes

*Total respondents

The source identified five different lifestyle personas, based on the level of technology engagement and interest in integrating different areas in one experience:

Convenience-seekers represent 15 percent of respondents, these consumers "are extremely interested and are likely to want all life areas integrated into a connected app"

Commerce-seekers represent 16 percent of respondents, these consumers "are likely to integrate areas that allow them to access their shopping, travel or entertainment preferences."

Financial wellness-seekers represent 29 percent of respondents, these consumers are "likely to integrate areas related to banking and money management to have access to that information and to make/receive digital payments"

Wait-and-see represent 13 percent of respondents, these consumers "are likely to integrate just a few tasks from a limited area of their lives."

Not interested represent 26 percent of respondents, these consumers "do not want to integrate any areas of their lives."

Citation formats