During a survey carried out in November 2021 among marketers from 10 countries worldwide, 50 percent stated their organizations were experts at understanding customer preferences. The aspect of digital advertising with the highest share of organizations considering themselves experts at was understanding the customers' purchasing journeys across digital channels.
Level of digital advertising maturity according to marketers worldwide as of November 2021, by aspect
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Forrester Research. (February 15, 2022). Level of digital advertising maturity according to marketers worldwide as of November 2021, by aspect [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1345050/digital-advertising-maturity/
Forrester Research. "Level of digital advertising maturity according to marketers worldwide as of November 2021, by aspect." Chart. February 15, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1345050/digital-advertising-maturity/
Forrester Research. (2022). Level of digital advertising maturity according to marketers worldwide as of November 2021, by aspect. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1345050/digital-advertising-maturity/
Forrester Research. "Level of Digital Advertising Maturity According to Marketers Worldwide as of November 2021, by Aspect." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1345050/digital-advertising-maturity/
Forrester Research, Level of digital advertising maturity according to marketers worldwide as of November 2021, by aspect Statista, https://www.statista.com/statistics/1345050/digital-advertising-maturity/ (last visited April 19, 2024)
Level of digital advertising maturity according to marketers worldwide as of November 2021, by aspect [Graph], Forrester Research, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1345050/digital-advertising-maturity/