Share of holiday gifts planned to be bought online in the U.S. 2023

Published by Statista Research Department, Nov 30, 2023
A holiday shopping survey revealed that among surveyed respondents, all consumers planned to buy at least a portion of their holiday gifts online. Over 10 percent planned to purchase all of their holiday gifts on the internet, while 37 percent of repondents reported that they planned to do buy from 50 to 74 percent of their holiday presents through e-commerce channels.

Share of gifts that holiday shoppers planned to buy online in the United States in 2023

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Release date

September 2023

Region

United States

Survey time period

August 22 to September 19, 2023

Number of respondents

13,483 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows:
"What percentage of your holiday shopping will be done online this year?"

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