According to a survey in 2022, around 64 percent of the consumers who used q-commerce to purchase snacks were female. The same study also revealed that most Chinese consumers who shopped for snacks via q-commerce were 30 years old or below.
Gender distribution of consumers who bought snacks via quick commerce channels in China in 2022
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199IT. (November 3, 2022). Gender distribution of consumers who bought snacks via quick commerce channels in China in 2022 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1345184/china-breakdown-of-qcommerce-snack-consumers-by-gender/
199IT. "Gender distribution of consumers who bought snacks via quick commerce channels in China in 2022." Chart. November 3, 2022. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1345184/china-breakdown-of-qcommerce-snack-consumers-by-gender/
199IT. (2022). Gender distribution of consumers who bought snacks via quick commerce channels in China in 2022. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1345184/china-breakdown-of-qcommerce-snack-consumers-by-gender/
199IT. "Gender Distribution of Consumers Who Bought Snacks via Quick Commerce Channels in China in 2022." Statista, Statista Inc., 3 Nov 2022, https://www.statista.com/statistics/1345184/china-breakdown-of-qcommerce-snack-consumers-by-gender/
199IT, Gender distribution of consumers who bought snacks via quick commerce channels in China in 2022 Statista, https://www.statista.com/statistics/1345184/china-breakdown-of-qcommerce-snack-consumers-by-gender/ (last visited March 29, 2024)
Gender distribution of consumers who bought snacks via quick commerce channels in China in 2022 [Graph], 199IT, November 3, 2022. [Online]. Available: https://www.statista.com/statistics/1345184/china-breakdown-of-qcommerce-snack-consumers-by-gender/