According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, 65 percent of respondents said they would be open to working with metaverse influencers, while 16 percent said they would not be open to doing so. More than four out of 10 respondents said they would rather work with human influencers than with metaverse influencers.
Share of marketers who would be open to work with a metaverse influencer in the United States as of September 2022
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Sitecore. (October 18, 2022). Share of marketers who would be open to work with a metaverse influencer in the United States as of September 2022 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1345207/marketers-open-to-work-with-metaverse-influencers-us/?__sso_cookie_checker=failed
Sitecore. "Share of marketers who would be open to work with a metaverse influencer in the United States as of September 2022." Chart. October 18, 2022. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1345207/marketers-open-to-work-with-metaverse-influencers-us/?__sso_cookie_checker=failed
Sitecore. (2022). Share of marketers who would be open to work with a metaverse influencer in the United States as of September 2022. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1345207/marketers-open-to-work-with-metaverse-influencers-us/?__sso_cookie_checker=failed
Sitecore. "Share of Marketers Who Would Be Open to Work with a Metaverse Influencer in The United States as of September 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1345207/marketers-open-to-work-with-metaverse-influencers-us/?__sso_cookie_checker=failed
Sitecore, Share of marketers who would be open to work with a metaverse influencer in the United States as of September 2022 Statista, https://www.statista.com/statistics/1345207/marketers-open-to-work-with-metaverse-influencers-us/?__sso_cookie_checker=failed (last visited February 15, 2025)
Share of marketers who would be open to work with a metaverse influencer in the United States as of September 2022 [Graph], Sitecore, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1345207/marketers-open-to-work-with-metaverse-influencers-us/?__sso_cookie_checker=failed