Super users, or users that use the internet more than the average user, were responsible for 60 percent of e-commerce spending in 2022, according to a study done that year. All other users, using the internet at a normal rate or less, acounted for the remaining 40 percent of online spending.
Distribution of e-commerce spending in the United States in 2022, by user type
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Activate. (October 26, 2022). Distribution of e-commerce spending in the United States in 2022, by user type [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1345217/e-commerce-spend-share-by-user-type/
Activate. "Distribution of e-commerce spending in the United States in 2022, by user type." Chart. October 26, 2022. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1345217/e-commerce-spend-share-by-user-type/
Activate. (2022). Distribution of e-commerce spending in the United States in 2022, by user type. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1345217/e-commerce-spend-share-by-user-type/
Activate. "Distribution of E-commerce Spending in The United States in 2022, by User Type." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1345217/e-commerce-spend-share-by-user-type/
Activate, Distribution of e-commerce spending in the United States in 2022, by user type Statista, https://www.statista.com/statistics/1345217/e-commerce-spend-share-by-user-type/ (last visited April 24, 2024)
Distribution of e-commerce spending in the United States in 2022, by user type [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1345217/e-commerce-spend-share-by-user-type/